Nissan set up
new business unit in Latin America for better connect with 34 countries
Nissan has
announced the creation of a new business unit in Latin America to better meet
the needs of local customers in 34 countries in the region.
The new unit
will have a team of experts working with commercial partners (importers) in
each of these Latin American countries to consolidate Nissan's presence and
ensure the delivery of high quality standards for product, customer service and
after sales service.
Ricardo
Rodríguez, who has 25 years of experience in Nissan in various key functions at
the regional level, is the new managing director of this unit that will operate
similar to Nissan's affiliates in Brazil, Argentina, Chile and Peru.
"The
creation of this new business unit responds to our business objectives and the
importance that the region represents for Nissan," said Rodríguez.
"The 34 member countries have the capacity and potential to place
themselves in the top three of their markets, and Nissan aims to support their
growth and achieve these goals."
Pedro Albarrán
joins this team as marketing director. He has 20 years of experience leading
multifunctional teams in the automotive industry. Albarrán will be responsible
for the implementation of Nissan's commercial strategies in the 34 markets that
make up this new subsidiary: Antigua, Aruba, Bahamas, Barbados, Belize,
Bermuda, Bolivia, Costa Rica, Colombia, Curacao, Dominica, Dominican Republic,
Ecuador, El Salvador, Grand Cayman, Grenada, Guatemala, Guyana, Haiti,
Honduras, Jamaica, Montserrat, Nicaragua, Panama, Paraguay, Puerto Rico, St. Kitts,
St. Lucia, St. Martin, St. Vincent, Suriname, Trinidad and Tobago, Uruguay and
Venezuela.
The combined
sales volume of Nissan in these countries represents 33% of Nissan's sales in
Latin America and contributes 1.6 percentage points to the market share of the
brand in the region. Its market share was 9% at the close of fiscal year 2017.