Business Latin America

  Near Foundation Joins Grupo Nutresa to Unveil Web3 Loyalty Program in Latin America The Near Foundation, the nonprofit organization behind the carbon-neutral blockchain of the same name, will be rolling out a loyalty points program for Grupo Nutresa, one of Latin America’s largest processed food companies.t is the first open-source loyalty program using the Near protocol and aims to reach one million consumers throughout the region. Source: CoinDesk The open-source loyalty program is said to be the first of its kind to use the Near protocol, and aims to reach a million users in Colombia and throughout Latin America, according to a press release. The deployment will begin before the end of the first quarter of 2023. Colombia-based Grupo Nutresa will assemble its existing loyalty programs onto one user-friendly platform supported by Near’s blockchain technology. The new program will eliminate the need for users to hold multiple accounts and will provide Grupo Nutresa with insig