Business Latin America

  Epsilon acquires Retargetly, expanding database to Latin America  Publicis Groupe data firm identified LATAM as ‘gap’ to deliver growth across the company. Epsilon, the data company owned by Publicis Groupe, is expanding into Latin America with the acquisition of Buenos Aires-based data firm Retargetly. Retargetly has first-party data on consumers in every country in Latin America, collected over an 8-year span. Its data will be used to enrich Epsilon’s global identity graph. Source. Campaign ASIA  Epsilon said it has a small amount of data in a few countries in LATAM, but Retargetly will significantly expand its reach. Epsilon has been using Retargetly’s data in its products for the past four years. With the acquisition, it plans to integrate the full breadth of Retargetly’s data into its Core ID graph so it can begin selling its solutions in LATAM, starting with large markets of Brazil and Mexico.   In smaller markets where Epsilon’s tech products are “too heavy,...