Mercado Libre the Amazon of Latin America Mercado Libre (MELI) falls somewhere along that spectrum, even though we’re a big, big fan of Latin American wrestling culture. Oh, (*checks notes*) wait, that’s Lucha Libre. It turns out Mercado Libre is the biggest e-commerce company south of the U.S. border, and is also rapidly growing its fintech business in e-payments and nontraditional banking as well. Source: NANALIZE The comparisons to Amazon, PayPal, Square, masked wrestlers et al are inevitable. Readers have been nudging us to cover this $50 billion company for a while. It’s also one of top three holdings in the ARK Fintech Innovation ETF (ARKF), and even appears among the stocks that make up the popular tech-heavy Invesco QQQ ETF (QQQ) that tracks the Nasdaq-100 Index. Mercado Libre was founded way back in 1999, just five years after Jeff Bezos launched Amazon, by a guy named Marcos Galperin, operating out of a garage in Buenos Aires. A graduate of Stanford ...
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